A Boutique Marketing & PR Agency
We understand your needs because we've lived it. As a group of Senior level executives with decades of experience working alongside some of the world's top brands has taught us what it takes to build campaigns that have vision and purpose and deliver exceptional results.
Why J Squared
Our fractional approach combines boutique agility with Fortune 500 expertise. A team who works with your organization on a part-time or project basis — delivering C-suite level strategy, leadership, and execution without the cost or commitment of a full-time hire.
We serve as an extension of your internal marketing and PR team, negotiating the deal, building the strategy and leading campaign execution to help you achieve your business goals.
What sets us apart
As a boutique-size fractional marketing agency, our combined executive-level expertise allows us to integrate seamlessly and deliver rapid, impactful results — from ideation and strategic planning through implementation, and everything in between.
Resource Gaps
Short-Term Projects
Executives Without the Overhead
Niche Expertise in Hispanic Marketing — Without a Separate Agency
What we do
Executive-level experience driving fast-paced impact through strategic roadmaps, KPI management, and campaign optimization that delivers measurable results — including integrated marketing go-to-market plans and consumer journey communication planning.
Creative storytelling has never been more important than it is today. From refining your story and message, to leading day-to-day media relations, to creating compelling content and so much more, we help brands garner earned media results, drive conversation and grow. We'll be your partners for product launches, media events, brand activations and so much more.
Overseeing end-to-end event marketing campaigns — including campaign strategy, cross-channel promotions planning, and vendor and agency coordination to maximize ROI and brand impact: new product launches, new restaurant openings, concerts and festivals. Experience working with the operations, entertainment and F&B teams to ensure marketing goal alignment and overall event experience.
Leading creative teams through brand development, outlining strategic goals representing projects, campaigns, or company identity — with start-to-finish project management.
Elevating Hispanic and multicultural marketing through culturally authentic messaging and creative that resonates with lifestyle, culture, and passion points across Latino audiences.
Our experience
Our team's leadership experience spans some of the most recognized names in travel and tourism, hospitality, live entertainment, CPG and full service restaurants.
Universal Orlando Resort
Travel + Leisure Co.
Norwegian Cruise Line
SeaWorld Orlando
Baha Mar
EXPRESS
Visit Orlando
Florida Virtual School
Universal Horror Unleashed
Barnie's Coffee & Tea Co.
Wicked
The Lion King
Ruth's Chris Steak House
Meet the team
A senior team of executives who've led campaigns for some of the world's biggest brands — now working as a fractional extension of yours.
Co-founder & Marketing Principal
A marketing executive with 25+ years leading integrated campaigns for global brands. At Universal Orlando Resort she led communications and creative strategy for Halloween Horror Nights and helped build the destination's Hispanic marketing platform, with additional experience spanning Broadway touring, Baha Mar Resort, and Visit Orlando.
Co-founder & PR Principal
Nearly 15 years in PR and communications for global brands, including Travel + Leisure Co. and eight years at Universal Orlando Resort, where she helped lead PR for 30+ major guest-experience launches and built the destination's U.S. Hispanic and Latin American media relations program.
Brand & Strategic Creative Development
Over 20 years building brand and marketing strategy for national and international audiences, with deep expertise in the U.S. Hispanic market. Led strategic direction for Europe and Latin America, turning creative strategy into large-scale, actionable campaigns.
Public Relations & Brand Partnerships
PR leader across entertainment, celebrity, retail, and travel brands — from personal publicity work in New York to leading PR and brand partnerships at EXPRESS and Universal Orlando Resort, including major campaigns for Universal Horror Unleashed.
Let's talk
Please reach out to both of our contact leads.